[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.portimex.cz\/i-e-shopy-potrebuji-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.portimex.cz\/i-e-shopy-potrebuji-zakazniky\/","headline":"I e-shopy pot\u0159ebuj\u00ed z\u00e1kazn\u00edky","name":"I e-shopy pot\u0159ebuj\u00ed z\u00e1kazn\u00edky","description":"Obchod je obchod. A bez ohledu na to, je-li tento provozov\u00e1n v n\u011bjak\u00e9 t\u00e9 takzvan\u00e9 kamenn\u00e9 provozovn\u011b nebo na podnikatelsk\u00e9m webu v podob\u011b e-shopu, je pot\u0159eba, aby tu byl dostatek z\u00e1kazn\u00edk\u016f. A to pochopiteln\u011b t\u011bch dostate\u010dn\u011b plat\u00edc\u00edch. Kdy\u017e tomu tak nen\u00ed, nepomohou, jak se u n\u00e1s \u0159\u00edk\u00e1, ani v\u0161ichni svat\u00ed. Ov\u0161em podnik\u00e1n\u00ed je v\u017edy do […]","datePublished":"2023-08-14","dateModified":"2023-08-14","author":{"@type":"Person","@id":"https:\/\/www.portimex.cz\/author\/#Person","name":"","url":"https:\/\/www.portimex.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0ee2b6192cd06dcea0b65614729a0b10cafbccdb71fa9a5d2ca8d0d37da5c054?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0ee2b6192cd06dcea0b65614729a0b10cafbccdb71fa9a5d2ca8d0d37da5c054?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"portimex.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.portimex.cz\/wp-content\/uploads\/ccccc_3.jpg","url":"https:\/\/www.portimex.cz\/wp-content\/uploads\/ccccc_3.jpg","height":0,"width":0},"url":"https:\/\/www.portimex.cz\/i-e-shopy-potrebuji-zakazniky\/","about":["Podnik\u00e1n\u00ed"],"wordCount":421,"articleBody":"    Obchod je obchod. A bez ohledu na to, je-li tento provozov\u00e1n v n\u011bjak\u00e9 t\u00e9 takzvan\u00e9 kamenn\u00e9 provozovn\u011b nebo na podnikatelsk\u00e9m webu v podob\u011b e-shopu, je pot\u0159eba, aby tu byl dostatek z\u00e1kazn\u00edk\u016f. A to pochopiteln\u011b t\u011bch dostate\u010dn\u011b plat\u00edc\u00edch. Kdy\u017e tomu tak nen\u00ed, nepomohou, jak se u n\u00e1s \u0159\u00edk\u00e1, ani v\u0161ichni svat\u00ed. Ov\u0161em podnik\u00e1n\u00ed je v\u017edy do jist\u00e9 m\u00edry nejist\u00e1 bran\u017ee, a tak se \u017e\u00e1dn\u00e9mu obchodu jeho pot\u0159ebn\u00ed z\u00e1kazn\u00edci nep\u0159id\u011bluj\u00ed. A ka\u017ed\u00fd podnikatel si tak mus\u00ed svou klientelu sehnat s\u00e1m. Co\u017e se v re\u00e1ln\u00e9m sv\u011bt\u011b zvl\u00e1d\u00e1 jen docela t\u011b\u017eko, proto\u017ee se \u010dasto d\u00e1 spol\u00e9hat jenom na lidi z okol\u00ed. Do \u017e\u00e1dn\u00e9ho kamenn\u00e9ho obchodu obvykle lid\u00e9 neputuj\u00ed sv\u011bta kraj. A jestli si mysl\u00edte, \u017ee je to na internetu snaz\u0161\u00ed, proto\u017ee ten spojuje dokonale lidi z cel\u00e9ho sv\u011bta, m\u00fdl\u00edte se. Sice tu m\u016f\u017ee naj\u00edt ka\u017ed\u00fd ka\u017ed\u00e9ho, ale je tu tolik nab\u00eddek, \u017ee se ne v\u017edy setkaj\u00ed ti prav\u00ed.  Kdy\u017e tedy chce n\u011bkdo se sv\u00fdm internetov\u00fdm podnik\u00e1n\u00edm usp\u011bt, pot\u0159ebuje zajistit sv\u00e9mu webu pot\u0159ebnou n\u00e1v\u0161t\u011bvnost. A t\u00e9 se d\u00e1 dos\u00e1hnout vlastn\u011b jedin\u011b s pomoc\u00ed internetov\u00fdch vyhled\u00e1va\u010d\u016f. Zde si lze zadat PPC reklamu, kter\u00e1 se tu zobrazuje v \u010dele nab\u00eddek a je tedy komukoliv hledaj\u00edc\u00edmu na o\u010d\u00edch, anebo se tu d\u00e1 vyu\u017e\u00edt SEO, tedy optimalizace pro internetov\u00e9 vyhled\u00e1va\u010de, kter\u00e1 zaji\u0161\u0165uje lep\u0161\u00ed viditelnost a s touto souvisej\u00edc\u00ed vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost zdokonalov\u00e1n\u00edm web\u016f, tedy jejich p\u0159ibli\u017eov\u00e1n\u00ed ide\u00e1lu, jak\u00fd vyhled\u00e1va\u010de nejl\u00e9pe ohodnot\u00ed a nab\u00eddnou hledaj\u00edc\u00edm lidem p\u0159ednostn\u011b.  A jak se optimalizuje? Zat\u00edmco pr\u00fd na po\u010d\u00e1tku sv\u011bta bylo slovo, je na po\u010d\u00e1tku \u00fasp\u011bch\u016f internetov\u00fdch str\u00e1nek kl\u00ed\u010dov\u00e9 slovo. Je t\u0159eba pou\u017e\u00edvat takov\u00e1 kl\u00ed\u010dov\u00e1 slova, kter\u00e1 lid\u00e9 nejv\u00edce hledaj\u00ed a u kter\u00fdch sou\u010dasn\u011b nen\u00ed p\u0159\u00edli\u0161 siln\u00e1 a nep\u0159ekonateln\u00e1 konkurence. A tak se mus\u00ed prov\u00e1d\u011bt anal\u00fdza kl\u00ed\u010dov\u00fdch slov. Ale nejen ta. SEO audit dok\u00e1\u017ee odhalit i spoustu dal\u0161\u00edch nedostatk\u016f, kter\u00e9 weby m\u00edvaj\u00ed a kter\u00e9 je t\u0159eba odstranit, aby se dostavily podnikatelsk\u00e9 \u00fasp\u011bchy. A to m\u016f\u017ee pomoci i v\u00e1m.                                                                                                                                                                                                                                                                                                                                                                                          3.6\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"I e-shopy pot\u0159ebuj\u00ed z\u00e1kazn\u00edky","item":"https:\/\/www.portimex.cz\/i-e-shopy-potrebuji-zakazniky\/#breadcrumbitem"}]}]